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Market Signals

416M

mobile internet users across Africa, equal to 28% penetration (GSMA Mobile Economy Africa 2025).

960M

people in Africa are not using mobile internet despite living in covered areas (GSMA, 2024).

$220B

economic value generated by mobile technologies and services in Africa in 2024 (7.7% of GDP).

$270B

projected mobile industry economic contribution in Africa by 2030 (GSMA).

Reference Metrics
Africa mobile internet penetration (2024)
Africa usage gap despite coverage (2024)
Sub-Saharan Africa mobile internet penetration (2023)
Sub-Saharan Africa usage gap (2023)
Africa internet use (ITU, 2023)
Our Reach and 5-Year Growth Path
Business Listing Trend
Now100+
2 months200
2 years5,000
5 yearsLong-term regional scale
User Reach Trend
NowGrowing user base
2 months200
2 years1M
5 yearsRegional user growth
City Expansion Trend
Now1 city
2 years10 cities
5 yearsEast Africa capitals
1

Launch (Now) - 100+ businesses/services, Growing user base, 1 city (Kigali)

2

Short-term (2 months) - 200 businesses/services, 200 users, Kigali depth

3

Scale (2 years) - 5,000 businesses/services, 1M users, 10 cities

4

Regional (5 years) - Multi-city marketplace scale, Regional consumer base, Capitals across East Africa

Who This Intelligence Serves

Governments: observe local economic activity and visibility gaps in real time.

NGOs: understand community-level demand and support needs live.

Investors: identify real local demand signals before markets are fully formalized.

Financial institutions: evaluate business activity data for lending pathways.

Sources
1

GSMA: The Mobile Economy Africa 2025 - gsma.com

2

GSMA: Mobile Economy Sub-Saharan Africa 2024 (press summary) - gsma.com

3

ITU: Facts and Figures 2023 Internet Use - itu.int