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Local Commerce Opportunity in Rwanda and Africa

Hills starts with practical business discovery in Kigali and builds toward stronger visibility for local economies across Africa.

Market Signals

416M

mobile internet users across Africa, equal to 28% penetration (GSMA Mobile Economy Africa 2025).

960M

people in Africa are not using mobile internet despite living in covered areas (GSMA, 2024).

$220B

economic value generated by mobile technologies and services in Africa in 2024 (7.7% of GDP).

$270B

projected mobile industry economic contribution in Africa by 2030 (GSMA).

Reference Metrics
Africa mobile internet penetration (2024)
Africa usage gap despite coverage (2024)
Sub-Saharan Africa mobile internet penetration (2023)
Sub-Saharan Africa usage gap (2023)
Africa internet use (ITU, 2023)
Live Reach and 5-Year Growth Ambition

Today’s business figure is refreshed from Hills’ public listing data. Future figures are ambitions, not current totals.

Business Listing Trend
Today500+ local businesses
2-year ambition5,000+ businesses and services
5 yearsLong-term regional scale
User Reach Trend
TodayGrowing marketplace reach
2-year ambition1M users
5 yearsRegional user growth
City Expansion Trend
TodayKigali
2-year ambition10 cities
5 yearsEast Africa capitals
1

Hills today (Live) - 500+ local businesses, Growing marketplace reach, Kigali

2

Growth ambition (2 years) - 5,000+ businesses and services, 1M users, 10 cities

3

Regional ambition (5 years) - Multi-city marketplace scale, Regional consumer base, Capitals across East Africa

Who This Intelligence Serves

Governments: observe local economic activity and visibility gaps in real time.

NGOs: understand community-level demand and support needs live.

Investors: identify real local demand signals before markets are fully formalized.

Financial institutions: evaluate business activity data for lending pathways.

Sources
1

GSMA: The Mobile Economy Africa 2025 - gsma.com

2

GSMA: Mobile Economy Sub-Saharan Africa 2024 (press summary) - gsma.com

3

ITU: Facts and Figures 2023 Internet Use - itu.int